Measuring the Customer Experience in Online Environments: A Structural Modeling Approach - How the construct of Flow can be used to define and measure a compelling online customer experience
| Year of publication: |
2000
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| Authors: | Novak, Thomas P. ; Hoffman, Donna L. ; Yung, Yiu-Fai |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 19.2000, 1, p. 22-42
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