Measuring customer preferences in new product development: comparing compositional and decompositional methods
| Year of publication: |
2004
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|---|---|
| Authors: | Helm, Roland ; Scholl, Armin ; Manthey, Laura ; Steiner, Michael |
| Published in: |
International journal of product development : IJPD. - Olney, Bucks : Inderscience Enterprises, ISSN 1477-9056, ZDB-ID 21649248. - Vol. 1.2004, 1, p. 12-29
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