Measuring dynamic marketing mix interactions using translog functions
Year of publication: |
1982
|
---|---|
Authors: | Jagpal, Harsharanjeet S. ; Sudit, Ephraim F. ; Vinod, Hrishikesh D. |
Published in: |
The journal of business : B. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0021-9398, ZDB-ID 241617-7. - Vol. 55.1982, 3, p. 401-415
|
Subject: | Absatzpolitik |
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