Measuring electronic Word-of-Mouth effectiveness : developing and applying the eWOM trust scale
Wolfgang Weitzl
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Weitzl, Wolfgang |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Virales Marketing | Viral marketing | Verbraucher | Consumers | Vertrauen | Confidence | Mund-zu-Mund-Werbung | Soziale Software | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [springer.com] |
Erscheint auch als (Online-Ausgabe):
Measuring Electronic Word-of-Mouth Effectiveness. - Wiesbaden : Springer Gabler, 2017. - Online-Ressource (XVIII, 375 p. 5 illus, online resource)
Persistent link: https://www.econbiz.de/10011542277