Measuring farmer's satisfaction and brand loyalty toward Indian fertilizer brands using DEA
Year of publication: |
October 2017
|
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Authors: | Mohanty, Pradeep Kumar ; Kumar, N. Senthil |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 24.2017, 5, p. 467-488
|
Subject: | Fertilizer brand | DEA | Brand loyalty | Farmer satisfaction | India | Indien | Markenführung | Brand management | Data-Envelopment-Analyse | Data envelopment analysis | Fertilität | Fertility | Kundenzufriedenheit | Customer satisfaction | Markenartikel | Brand | Düngemittel | Fertilizer | Beziehungsmarketing | Relationship marketing | Messung | Measurement | Markentreue | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
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