Measuring image spillovers in umbrella-branded products
Mary Sullivan
| Year of publication: |
1990
|
|---|---|
| Authors: | Sullivan, Mary W. |
| Published in: |
The journal of business : B. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0021-9398, ZDB-ID 241617-7. - Vol. 63.1990, 3, p. 309-329
|
| Subject: | Audi AG | Handelsmarke | Store brand | Produktgestaltung | Product design | Kfz-Industrie | Automotive industry | USA | United States | 1985-1987 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001093963