Measuring market response to price changes : A classification approach
| Year of publication: |
1995
|
|---|---|
| Authors: | Mulhern, Francis J. ; Leone, Robert P. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 33.1995, 3, p. 197-205
|
| Publisher: |
Elsevier |