Measuring online dialogic conversations' quality : a scale development
Stefania Romenti, Chiara Valentini, Grazia Murtarelli and Katia Meggiorin
| Year of publication: |
2016
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|---|---|
| Authors: | Romenti, Stefania ; Valentini, Chiara ; Murtarelli, Grazia ; Meggiorin, Katia |
| Published in: |
Journal of communication management : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1363-254X, ZDB-ID 2185796-9. - Vol. 20.2016, 4, p. 328-346
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| Subject: | Social media | Measurement | Scale development | Dialogic conversations | Social Web | Social web | Messung | Performance-Messung | Performance measurement | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCOM-11-2015-0090 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011645660