Measuring Product Goal Congruence: An Exploratory Case Study

Argues that a key, albeit implicit, theme which runs through much of the manufacturing management literature is goal congruence. After exploring the concept of goal congruence, proposes a methodology for its measurement. This methodology has been used in two small manufacturing enterprises (SMEs) in the UK. Presents some preliminary results from the interviews conducted in one of the SMEs. In the final section the authors explain their wider thoughts on goal congruence and highlight a umber of areas which require further research.