Measuring retailer store image : a scale development study
Amresh Kumar; S. L. Gupta; and Nawal Kishore
| Year of publication: |
2014
|
|---|---|
| Authors: | Kumar, Amresh ; Gupta, S. L. ; Kishore, Nawal |
| Published in: |
International journal of business and economics. - Taichung : Feng Chia University, ISSN 1607-0704, ZDB-ID 2573186-5. - Vol. 13.2014, 1, p. 25-38
|
| Subject: | store attributes | customer perception | scale development | organized retail | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Firmenimage | Corporate reputation | Messung | Measurement | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011316780