Measuring subjective meaning structures by the laddering method: Theoretical considerations and methodological problems
| Year of publication: |
1995
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|---|---|
| Authors: | Grunert, K.G. ; Grunert, S.C. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 12.1995, 3, p. 209-226
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