Measuring the bandwagon effect : development of a generalized bandwagon luxury motivation scale
Year of publication: |
2023
|
---|---|
Authors: | Eastman, Jacqueline Kilsheimer ; Iyer, Rajesh |
Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 22.2023, 4, p. 801-817
|
Subject: | Luxusgüter | Luxury goods | Nachfrageinterdependenz | Interdependent preferences | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | USA | United States |
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