Measuring the effect of promotion in non-controlled settings: a decompositional approach
| Year of publication: |
2012
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|---|---|
| Authors: | Cuellar, Steven ; Noland, Michael ; Kirkwood, Scott |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 20.2012, 2 (1.4.), p. 103-112
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