Measuring the Effectiveness of Destination Marketing Campaigns: Comparative Analysis of Conversion Studies
| Year of publication: |
2010
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| Authors: | Pratt, Stephen ; McCabe, Scott ; Cortes-Jimenez, Isabel ; Blake, Adam |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 8643775. - Vol. 49.2010, 2, p. 179-191
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