Measuring the effectiveness of destination marketing campaigns : comparative analysis of conversion studies
Stephen Pratt, Scott McCabe, Isabel Cortes-Jimenez, and Adam Blake
| Year of publication: |
2010
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|---|---|
| Authors: | Pratt, Stephen ; McCabe, Scott ; Cortes-Jimenez, Isabel ; Blake, Adam |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 49.2010/11, 2, p. 179-190
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| Subject: | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003978720