Measuring the effectiveness of marketing information systems: An empirically validated instrument
| Year of publication: |
2007
|
|---|---|
| Authors: | Gounaris, Spiros P. ; Panigyrakis, George G. ; Chatzipanagiotou, Kalliopi C. |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 25.2007, 6-7, p. 612-631
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