Measuring the Effects of Event Sponsorship: Theoretical Frameworks and Image Transfer Models
| Year of publication: |
2013
|
|---|---|
| Authors: | Abreu Novais, Margarida ; Arcodia, Charles |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 14089907. - Vol. 30.2013, 4 (1.5.), p. 308-334
|