Measuring the impact of crowdsourcing features on mobile app user engagement and retention : a randomized field experiment
Zhuojun Gu, Ravi Bapna, Jason Chan, Alok Gupta
| Year of publication: |
2022
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| Authors: | Gu, Zhuojun ; Bapna, Ravi ; Chang, Jason Oliver ; Gupta, Alok |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 68.2022, 2, p. 1297-1329
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| Subject: | crowdsourcing | online co-creation | user-generated content | mobile app | consumer empowerment | engagement | retention | autonomy | randomizedfield experimen | Kundenintegration | Customer integration | Crowdsourcing | Mobile Anwendung | Mobile application | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2020.3943 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012887599