Measuring the impact of product placement on children using digital brand integration
Simon Hudson; Charlene Elliott
| Year of publication: |
2013
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|---|---|
| Authors: | Hudson, Simon ; Elliott, Charlene |
| Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 19.2013, 3, p. 176-200
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| Subject: | product placement | digital brand integration | advertising to children | food and beverage | Product Placement | Product placement | Kinder | Children | Werbewirkung | Advertising effects | Markenführung | Brand management | Zielgruppe | Target group | Werbung | Advertising | Online-Marketing | Internet marketing | Fernsehwerbung | Television advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009782048