Measuring the lifetime value of customers acquired from Google Search advertising
Tat Y. Chan; Chunhua Wu; Ying Xie
| Year of publication: |
2011
|
|---|---|
| Authors: | Chan, Tat Y. ; Wu, Chunhua ; Xie, Ying |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 30.2011, 5, p. 837-850
|
| Subject: | Google LLC | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009384013