Measuring the strength of color brand-name links : the comparative efficacy of measurement approaches
Jenni Romaniuk; Magda Nenycz-Thiel
| Year of publication: |
2014
|
|---|---|
| Authors: | Romaniuk, Jenni ; Nenycz-Thiel, Magda |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 54.2014, 3, p. 313-319
|
| Subject: | Markenimage | Brand image | Anstrichmittel | Paints | Werbewirkung | Advertising effects | Messung | Measurement | Bank | Schokolade | Chocolate | Haarkosmetik | Hair care product | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010419816