Measuring the value of product characteristics in the UK monthly savings market
<title/> This paper seeks to measure the returns to various product characteristics in the UK monthly savings market. Exploiting recently available data from the Financial Services authority, hedonic pricing models and data envelopment techniques are used to estimate the returns to different product characteristics in the UK unit trust and endowment markets. The approach highlights how it is possible to identify important drivers of value and also identify product offerings that are (sub)optimally differentiated.
Year of publication: |
2005
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Authors: | Ward, Damian R. |
Published in: |
The Service Industries Journal. - Taylor & Francis Journals, ISSN 0264-2069. - Vol. 25.2005, 7, p. 907-923
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Publisher: |
Taylor & Francis Journals |
Saved in:
Online Resource
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