Measuring Values Can Sharpen Segmentation in the Luxury Auto Market
| Year of publication: |
1995
|
|---|---|
| Authors: | Sukhdial, Ajay S. ; Chakraborty, Goutam ; Steger, Eric K. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 35.1995, 1, p. 9-24
|