Measuring values using best-worst scaling: The LOV example
| Year of publication: |
2007
|
|---|---|
| Authors: | Lee, Julie Anne ; Soutar, Geoffrey N. ; Louviere, Jordan |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 24.2007, 12, p. 1043-1058
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