Measuring visual identity: a multi‐construct study

A critical element in the development of a fundamental body of knowledge in corporate identity and corporate visual identity, as well as for improvement in communication practice, is the development of measures of the variables with which communicators work. In this article, the earlier work of Churchill is outlined and applied in search of measures in the context of international corporate visual identity.

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Year of publication:	2001
Authors:	Melewar, T.C.
Published in:	Corporate Communications: An International Journal. - MCB UP Ltd, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 6.2001, 1, p. 36-42
Publisher:	MCB UP Ltd
Subject:	Corporate identity \| Corporate communications \| Marketing communications \| International marketing

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/13563280110381206 [DOI]
Source:	Other ZBW resources

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