Mecanismele decizionale în marketing : aplicarea teoriei sistemelor pentru rezolvarea problemelor
M. C. Demetrescu
| Year of publication: |
1983
|
|---|---|
| Authors: | Demetrescu, Mihai C. |
| Publisher: |
Bucureşti : Ed. Politică |
| Subject: | Marketingtheorie | Marketing theory | Marketingmanagement | Marketing management | Operations Research | Operations research |
| Extent: | 558 S |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | Romanian |
| Notes: | Decision mechanisms in marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000746331