Mechanisms of consumers' trust development in reviewers' supplementary reviews : a reviewer-reader similarity perspective
Naeem Akhtar, Woo Gon Kim, Wasim Ahmad, Muhammad Nadeem Akhtar, Umar Iqbal Siddiqi, Muhammad Riaz
| Year of publication: |
2019
|
|---|---|
| Authors: | Akhtar, Naeem ; Kim, Woo Gon ; Ahmad, Wasim ; Akhtar, Muhammad Nadeem ; Siddiqi, Umar Iqbal ; Riaz, Muhammad |
| Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 31.2019, p. 95-108
|
| Subject: | Trust | Hotel reviews | Travel websites | Reviewer similarity | Hotel attributes performance | Repeat purchase | Positive word-of-mouth | Hotellerie | Hotel industry | Vertrauen | Confidence | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Website | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tmp.2019.04.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012112985