Med-Laine: sostenibilità e lusso nella filiera del tessile-abbigliamento
The topic of sustainability is becoming increasingly relevant to fashion; firms invest in projects of sustainable supply chain where it is possible to pass «from the sheep to the finished garment». The paper analyzes a case of innovation in the native wool produced in Tuscany (Italy) as driver of a sustainable fashion supply chain; the aim is to investigate the resulting concept of sustainability and its relations with luxury.
Year of publication: |
2014
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Authors: | Silvia, Ranfagni |
Published in: |
Micro & Macro Marketing. - Società editrice il Mulino, ISSN 1121-4228. - 2014, 2, p. 345-358
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Publisher: |
Società editrice il Mulino |
Subject: | Luxury | Sustainability | Fashion | Supply Chain |
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