Media and Change Management : Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility

1. Introduction -- 2. Cross Border Media Management in a Digital Environment: Challenges and Lessons Learned from Change -- 3. Strange bedfellows? Business Modelling, Convergence and Change Management -- 4. The effects of big data on media management -- 5. Controlling and Change Management -- 6. Change Management in Human Resources -- 7. Work in Transition: Digital Media and its Transformative Potential for Work -- 8. New Technologies and Organizational Health: How changing requirements of the digital workplace compel employers to think about Workplace Health Promotion -- 9. Managing brands in an ever-changing media environment -- 10. Brand worlds: a guide to creating holistic worlds of brand experiences through communication -- 11. Cross-media Advertising in Times of Chinging Media Environments and Media Consumption Patterns -- 12. The Relevance of Social Media and Corporate Influencers as Potential Change Agents in Corporate Communications -- 13. Convergence, Consumer Behavior and Change Management -- 14. Right to privacy - a (re)measurement -- 15. Managing change related to consumer privacy laws: targeting and personal data use in a more regulated environment -- 16. Sense making as a chnage agent towards CSR strategy in the media -- 17. CSR as "integrity management" in the media industry - an investigation of the top three media organisations from Germany, Austria and Switzerland -- 18. The Normative Turn in the Organization of Media: Ethical Considerations for Change Management in Media Enterprises -- 19. Uncharted Territory: Dtafication as a challenge for journalism ethics -- 20. Harnessing change in a disruptive environment: case studies in media management and innovation -- 21. Change Management and New Organizational Forms of Content Creation -- 22 Digital News Distribution and Intermediaries -- 23. Algorithms on the Internet: Factor of media change and challenge for change management -- 24. The Role of Human Computer Interactoin (HCI) in Change Management -- 25. Everybody is going to Twitch: Game Streaming and its Impact on Research -- 26. 5 G Mobile Targeting Ads -- 27. Conclusion.