Media management and social media business : new forms of value creation in the context of increasingly interconnected media applications
Reinhard Kunz and Stefan Werning
| Year of publication: |
2013
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|---|---|
| Authors: | Kunz, Reinhard ; Werning, Stefan |
| Published in: |
Handbook of social media management : value chain and business models in changing media markets. - Heidelberg [u.a.] : Springer, ISBN 3-642-28896-0. - 2013, p. 253-267
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| Subject: | Social Web | Social web | Betriebliche Wertschöpfung | Value creation | Medienmanagement | Media management | Geschäftsmodell | Business model | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009762877