Media monoliths : how great media brands thrive and survive
Year of publication: |
2005
|
---|---|
Authors: | Tungate, Mark |
Publisher: |
London [u.a.] : Kogan |
Subject: | Mass media | Management | Business names | Marketing |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
Extent: | VIII, 261 S. : Ill. 24cm |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Bibliographie |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 0-7494-4478-9 |
Classification: | Marketing |
Source: |
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