MEDIA PLANNING - The softer intrusion of print - TV interrupts. Print insinuates. So shouldn't we be up-valuing print in today's ad-hostile markets?
Year of publication: |
2005
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Authors: | Ephron, Erwin |
Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 40.2005, 6, p. 40
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