Media promotion and marketing for broadcasting, cable, and the Internet
ed. by Susan Tyler Eastman ...
| Year of publication: |
2006 ; 5. ed.
|
|---|---|
| Other Persons: | Eastman, Susan Tyler (contributor) |
| Publisher: |
Amsterdam : Elsevier [u.a.] |
| Subject: | Television broadcasting | Marketing | Radio broadcasting | Cable television | Fernsehen | Aufsatzsammlung | Neue Medien |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 335 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | 4. Auf. u.d.T.: Promotion and marketing for broadcasting, cable, and the web |
| ISBN: | 978-0-240-80762-1 ; 0-240-80762-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004281667