Media Richness in Online Consumer Interactions: An Exploratory Study of Consumer-Opinion Web Sites
Year of publication: |
2008
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Authors: | Pollach, Irene |
Published in: |
Information resources management journal : IRMJ ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1040-1628, ZDB-ID 1026291x. - Vol. 21.2008, 4, p. 49-65
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