Media rules! : mastering today's technology to connect with and keep your audience
Brian Reich ; Dan Solomon
| Year of publication: |
2008
|
|---|---|
| Authors: | Reich, Brian ; Solomon, Dan |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Massenmedien | Globalisierung | Communication and technology | Mass media | Globalization |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXII, 230 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-470-10888-8 |
| Classification: | Massenkommunikation, Massenmedien: Allgemeines ; Wirtschaftliche Faktoren |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10004896693