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Computers in Advertising : papers presented at the computer seminar arranged by the institute of practitioners in Advertising at the Hotel Metropole, Brighton ; 15-17 November 1965
Rogers, Nigel, (1966)
Fachzeitschriften-Mediaplanung. Die Praxis der Mediaplanung im Industrie-Unternehmen
Merbold, Claus, (1983)
Planvolle Werbung ; T. 2
Maecker, Eugen Johannes, (1958)
Media selection by mean-variance analysis
Kluyver, C. A. de, (1984)
De Kluyver, C. A., (1980)
de Kluyver, C. A., (1984)