Mediating role of brand app trust in the relationship between antecedents and purchase intentions-Iranian B2C mobile apps
Mohammad Mahdi Movahedisaveji and Badiea Shaukat
| Year of publication: |
2020
|
|---|---|
| Authors: | Movahedisaveji, Mohammad Mahdi ; Shaukat, Badiea |
| Subject: | brand app antecedents | brand app trust | brand trust | Iran | platform trust | purchasing intention via mobile app | social commerce | Mobile Anwendung | Mobile application | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Online-Marketing | Internet marketing | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Mobile Marketing | Mobile marketing | Markenimage | Brand image | Mobile Business | Mobile business |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/23270012.2019.1699874 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012171634