Mediating the impact of innovation on the relationship between branding, organisational learning capability and SMEs performance
Muhammad Haroon Hafeez, Waheed Ali Umrani, Mohd Noor Mohd Shariff, Umair Ahmed, Uzma Haroon, T. Ramayah
| Year of publication: |
2022
|
|---|---|
| Authors: | Hafeez, Muhammad Haroon ; Umrani, Waheed Ali ; Mohd. Noor Mohd. Shariff ; Ahmed, Umair ; Uzma Haroon ; Ramayah T. |
| Published in: |
International journal of trade and global markets. - Olney : Inderscience, ISSN 1742-755X, ZDB-ID 2455723-7. - Vol. 16.2022, 1/3, p. 122-143
|
| Subject: | branding | innovation | organisational learning capability | RBV | resource based view | SMEs performance | Lernende Organisation | Learning organization | KMU | SME | Ressourcenorientierter Ansatz | Resource-based view | Markenführung | Brand management | Unternehmenserfolg | Firm performance | Innovation | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTGM.2021.10038013 [DOI] 10.1504/IJTGM.2022.128117 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013483421