Mental conversion : a customer service strategy impacting shopping experiences
Yan Meng, Stephen J. Gould, Lei Song, Hua Chang and Shiva Vaziri
| Year of publication: |
2023
|
|---|---|
| Authors: | Meng, Yan ; Gould, Stephen J. ; Song, Lei ; Chang, Hua ; Vaziri, Shiva |
| Subject: | Behavioural bias | Experimental design | Mental accounting | Mindset | Salesforce customer service | Service strategy | Social customer journey | Kundenservice | Customer service | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Experiment | Verkaufspersonal | Salespeople | Einzelhandel | Retail trade | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-08-2021-0296 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014276921