Merchandising at the point of sale : differential effect of end of aisle and islands
Álvaro Garrido-Morgado, Óscar González-Benito (University of Salamanca, Spain)
| Year of publication: |
January-March 2015
|
|---|---|
| Authors: | Garrido-Morgado, Álvaro ; González-Benito, Óscar |
| Published in: |
Business research quarterly : BRQ. - Barcelona [u.a.] : Elsevier España, ISSN 2340-9436, ZDB-ID 2772815-8. - Vol. 18.2015, 1, p. 57-67
|
| Subject: | Retail | Merchandising | End of aisle and island | Verkaufsförderung | Sales promotion | Einzelhandel | Retail trade | Insel | Island | Ladengeschäft | Retail outlet | Konsumentenverhalten | Consumer behaviour |