Merely being with you increases my attention to luxury products : using EEG to understand consumers' emotional experience with luxury branded products
Rumen Pozharliev, Willem J. M. I. Verbeke, Jan W. Van Strien, and Richard P. Bagozzi
| Year of publication: |
2015
|
|---|---|
| Authors: | Pozharliev, Rumen ; Verbeke, Willem J. M. I. ; Strien, Jan W. van ; Bagozzi, Richard P. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 52.2015, 4, p. 546-558
|
| Subject: | luxury products | event-related potentials | late positive potential | attention | social facilitation theory | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Emotion | Wahrnehmung | Perception |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011337501