Merge-and-purge technique for segmenting market in direct mail
Chaman L. Jain and George Benson
| Year of publication: |
1972
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|---|---|
| Authors: | Jain, Chaman L. ; Benson, George |
| Published in: |
Journal of economics & business. - Amsterdam [u.a.] : Elsevier, ISSN 0148-6195, ZDB-ID 716757-X. - Vol. 25.1972, 1, p. 62-67
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| Subject: | Absatzzone | Versandgeschäft | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003059924