Message assertiveness and price discounts : differences between hedonic and utilitarian consumption
Dongwon Choi, Hyejin Bang, Sukki Yoon and Tae Hyun Baek
| Year of publication: |
2024
|
|---|---|
| Authors: | Choi, Dongwon ; Bang, Hye Jin ; Yoon, Sukki ; Baek, Tae Hyun |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 43.2024, 1, p. 149-172
|
| Subject: | hedonic/utilitarian consumption | message assertiveness | price discount | Prosocial behavior | Konsumentenverhalten | Consumer behaviour | Niedrigpreisstrategie | Low-cost strategy | Rabatt | Rebate | Hedonischer Preisindex | Hedonic price index |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2023.2213556 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014450246