Message framing : how source credibility moderates the effects of outcome type and outcome valence
Sandra Praxmarer-Carus; Marina Isabel Czerwinka
| Year of publication: |
2013
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|---|---|
| Authors: | Praxmarer-Carus, Sandra ; Czerwinka, Marina Isabel |
| Published in: |
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]. - Wiesbaden : Springer Gabler, ISBN 978-3-658-02364-5. - 2013, p. 147-158
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| Subject: | Gesundheitsmarketing | Health care marketing | Prospect Theory | Prospect theory | Glaubwürdigkeit | Credibility | Werbewirkung | Advertising effects | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009773041