Messen messbar machen : die 5 trojanischen Pferde des Messe-Marketing
Matthias Huckemann ; Dieter S. ter Weiler
| Year of publication: |
1995
|
|---|---|
| Authors: | Huckemann, Matthias ; TerWeiler, Dieter S. |
| Publisher: |
Neuwied [u.a.] : Luchterhand |
| Subject: | Messe <Wirtschaft> | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIII, 207 S. : Ill., graph. Darst. 2 Beil. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-472-02146-2 |
| Source: |
Persistent link: https://www.econbiz.de/10004252956