META-RELQUAL construct validation : a South African study
Mercy Mpinganjira (Department of Marketing Management, University of Johannesburg, Johannesburg, South Africa), and Göran Svensson and Tore Mysen (Oslo School of Management, Oslo, Norway)
| Year of publication: |
2015
|
|---|---|
| Authors: | Mpinganjira, Mercy ; Svensson, Göran ; Mysen, Tore |
| Published in: |
African journal of economic and management studies : AJEMS. - Bingley : Emerald, ISSN 2040-0705, ZDB-ID 2556176-5. - Vol. 6.2015, 4, p. 453-465
|
| Subject: | South Africa | Relationship quality | Business-to-business relationship | META-RELQUAL | Südafrika | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/AJEMS-01-2013-0011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011525625