Metaphors and creativity : direct, moderating, and mediating effects
Alex Marin; Martin Reimann; Raquel Castaño
| Year of publication: |
2014
|
|---|---|
| Authors: | Marin, Alex ; Reimann, Martin ; Castaño, Raquel |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 24.2014, 2, p. 290-297
|
| Subject: | Positive and negative metaphors | Consumers' creative cognition and behavior | Analogical reasoning | Creative intent | New product development | Kreativität | Creativity | Kognition | Cognition | Produktentwicklung | Konsumentenverhalten | Consumer behaviour | Innovation |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010366225