Methode der Geschäftsmodell-Innovation : Metamodell, Vorgehensmodell, Techniken und Ergebnisse sowie generische Geschäftsmodelle für Business-to-Business-Märkte
vorgelegt von: Daniel R. A. Schallmo
| Year of publication: |
[ca. 2012]
|
|---|---|
| Authors: | Schallmo, Daniel |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Geschäftsmodell | Business model | Innovation | Business-to-Business-Marketing |
| Extent: | XXV, 319 S., S. XXVII - XCI graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Ulm, Univ., Diss., 2012 |
| Classification: | Forschung und Entwicklung ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009683572