Methodische Auswahl von CRM-Software : ein Referenz-Vorgehensmodell zur methodengestützten Beurteilung und Auswahl von Customer Relationship Management Informationssystemen

Thomas Arens

Year of publication:	2004 ; 1. Aufl.
Authors:	Arens, Thomas
Publisher:	Göttingen : Cuvillier
Subject:	Beziehungsmarketing \| Relationship marketing \| Management-Informationssystem \| Management information system \| IT-gestütztes Marketing \| Computer-assisted marketing \| Software \| Beschaffung \| Procurement \| Theorie \| Theory \| Kundenmanagement \| Betriebliches Informationssystem \| Standardsoftware \| Systemauswahl

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