Methodological Approach to Assessing the Level of the Model

The article proposes a model "Mosaic brand" which is adapted to the franchise business. Improved filling of essential components of the brand. Methodical approach to the evaluation of the use of model "Mosaic brand" in the enterprise.

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Year of publication:	2012
Authors:	Mavridu Viktoriya Yu.
Published in:	Business Inform. - ISSN 2222-4459. - 2012, 8, p. 224-229
Subject:	mosaic brand \| franchise \| brand

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Extent:	application/pdf
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010639087